Immortals at #1 knocks Puss off its mountain with $32m opening

Immortals hit the box office this weekend and performed higher than originally expected grossing $32m. These aren’t titan earnings. The are rather good in this economy, but thoughts are with expecting higher grosses on a holiday weekend. Immortals opened Friday at approximately 900 locations offering midnight showings in 3D earning $1.4m. As Immortals expanded to over 3000 multiplexes nationwide, its final weekend performance came in down $4m from the revised weekend pace. 3D ticket sales, offered at a higher price point, did not bring in substantial revenue as compared to its 2D counterpart. Fanboy support for the genre and the actor(s) has been awarded credit with helping to make Immortals reach the numbers it did. [Read More]