Relativity Media’s theatrical trailer for its highly-anticipated epic adventure Immortals will debut in theaters on Wednesday, June 29 with the opening of Transformers: Dark of the Moon, but audiences will be given a unique sneak preview through its innovative promotional partnership with Clear Channel Radio via its on-air and online network, as well as on iHeartRadio, its industry-leading digital radio service, which streams music from Clear Channel’s 750 digital radio stations from 150 cities.
On Monday, June 27, Ryan Seacrest will lead this effort by kicking off the Immortals trailer debut on his KIIS-FM radio show “On-Air with Ryan Seacrest” to his audience in the 6:00 am hour and will also feature the trailer through his social media and digital platforms including: Facebook, Twitter and ryanseacrest.com. Seacrest will also tease the sneak preview on-air on Friday before Monday’s debut.
Also on Monday, June 27, Clear Channel’s on-air personalities, on approximately 400 stations in 150 markets, will promote the trailer debut and will direct listeners to a constellation of digital networks including iHeartRadio, individual station websites, Facebook pages, and Twitter accounts. The trailer will receive prominent placement within the dynamic lead on the stations’ homepages, as well as on the stations’ Facebook pages and Twitter feeds.